100 MORE Things Every Designer Needs to Know About People

Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her “The Brain Lady” because she applies research on brain science to predict and explain what motivates people and how they behave. As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the “Brain Wise: Work better, work smarter” blog for Psychology Today. She is also the author of several books including 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and How to Get People to Do Stuff. She lives and works in Edgar, Wisconsin.

Introduction
1. Your Brain On Stories: How The Brain Reacts To Different Information And Media
2. Human Motivation: What Makes Us Take Action
3. How Our Technology Influences Our Social Relationships
4. Attachment To Devices: Factors That Influence If/How/When We Develop A Social Relationship With the Device Itself
5. The Neuroscience Of Thinking
6. Embodied Cognition: How New Research On Vision, Hearing, And Other Senses Interacts With Technology Design
7. Empathy, Emotions, And The Influence Of Feelings
8. Unconscious Mental Processing
Bibliography
Index