Community Building for Marketers
Kogan Page Ltd (Verlag)
978-1-3986-1693-6 (ISBN)
- Noch nicht erschienen (ca. Februar 2025)
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The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.
Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.
Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.
Chapter - 01: Communities: What they are and why they're important
Chapter - 02: Finding your why: Every community has a ‘why’ behind it - what’s your why?
Chapter - 03: Getting set up: Securing buy-in, building into your strategy and setting your vision, mission, and values.
Chapter - 04: Platforms: Online or Offline, Choosing the Best Home
Chapter - 05: Spreading the word: From First Members to Growth
Chapter - 06: Retaining your members: Keeping Your Community Engaged
Chapter - 07: Monetisation: Free, Freemium, or Paid?
Chapter - 08: Partnership: The Benefits of Partnership and How to Work with Associated Brands
Chapter - 09: Growth: Defining What ‘Success’ means and Creating a Long-Term Growth Plan
Chapter - 10: Conclusion: Wrapping Up, What to Do Next and Resources
| Erscheint lt. Verlag | 25.2.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-3986-1693-1 / 1398616931 |
| ISBN-13 | 978-1-3986-1693-6 / 9781398616936 |
| Zustand | Neuware |
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