Mobile Marketing For Dummies (eBook)

Michael Becker (Sunnyvale, CA) is a leading voice in the mobile world. He heads up the business development arm for iLoop Mobile, an industry-leading mobile marketing solutions provider. He is also on the board of directors for the Mobile Marketing Association. John Arnold (Belmont, MA) is an online marketing professional who heads up user education efforts for Constant Contact, a leading e-mail marketing provider.

Introduction.

Part I: Getting Up to Speed on Mobile Marketing.

Chapter 1: Unveiling the Possibilities of Mobile Marketing.

Chapter 2: Mapping Out Your Mobile Marketing Strategy.

Chapter 3: Complying with Industry Regulations and Best
Practices.

Part II: Executing Direct Mobile Marketing Campaigns.

Chapter 4: Getting Ready for a Text Messaging Campaign.

Chapter 5: Executing Common Text Messaging Campaigns.

Chapter 6: Sending Multimedia Messages.

Chapter 7: Mobile E-Mail Marketing.

Part III: Mobile Media, Publishing, and Advertising.

Chapter 8: Designing and Developing Mobile Internet Sites.

Chapter 9: Developing Mobile Applications and Content.

Chapter 10: Displaying Your Advertising on Mobile Devices.

Chapter 11: Executing Voice-Enabled Mobile Campaigns.

Chapter 12: Mobile Social Media Marketing.

Part IV: Mobile Commerce and Analytics.

Chapter 13: Engaging in Mobile Commerce.

Chapter 14: Evaluating the ROI on Mobile Marketing.

Part V: The Part of Tens.

Chapter 15: Ten Ways to Reach Your Customers on Their Mobile
Devices.

Chapter 16: Ten Mobile Marketing Resources.

Glossary.

Index.