International Business: A Managerial Perspective, Global Edition + MyLab Management with Pearson eText (Package) - Ricky Griffin, Michael Pustay

International Business: A Managerial Perspective, Global Edition + MyLab Management with Pearson eText (Package)

Media-Kombination
2019 | 9th edition
Pearson Education Limited
978-1-292-31383-2 (ISBN)
105,65 inkl. MwSt
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.



For courses in international business.

This package includes MyLab.



Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.



Reach every student by pairing this text with Pearson MyLab Management

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

PART 1: THE WORLD’S MARKETPLACES 

1. An Overview of International Business 

2. Global Marketplaces and Business Centers 

3. Legal, Technological, Accounting, and Political Environments 

4. The Role of Culture 

5. Ethics and Social Responsibility in International Business 

 

PART 2: THE INTERNATIONAL ENVIRONMENT 

6. International Trade and Investment 

7. The International Monetary System and the Balance of Payments 

8. Foreign Exchange and International Financial Markets 

9. Formulation of National Trade Policies 

10. International Cooperation Among Nations 

 

PART 3: MANAGING INTERNATIONAL BUSINESS 

11. International Strategic Management 

12. Strategies for Analyzing and Entering Foreign Markets 

13. International Strategic Alliances 

14. International Organization Design and Control 

15. Leadership and Employee Behavior in International Business 

 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 

16. International Marketing 

17. International Operations Management 

18. International Financial Management 

19. International Human Resource Management and Labor Relations

Erscheint lt. Verlag 2.12.2019
Verlagsort Harlow
Sprache englisch
Maße 220 x 280 mm
Gewicht 122 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-292-31383-8 / 1292313838
ISBN-13 978-1-292-31383-2 / 9781292313832
Zustand Neuware
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