Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace plus Pearson MyLab Business Communication with Pearson eText, Global Edition - Courtland Bovee, John Thill

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace plus Pearson MyLab Business Communication with Pearson eText, Global Edition

Media-Kombination
2020 | 8th edition
Pearson Education Limited
978-1-292-33020-4 (ISBN)
78,55 inkl. MwSt
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.



This package includes MyLab Business Communication.



Help your students launch their careers with modern communication skills

For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.



Reach every student by pairing this text with MyLab Business Communication

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


MyLab Business Communication should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

PART I: BUSINESS COMMUNICATION FOUNDATIONS 

1. Professional Communication in Today’s Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

 

PART II: THE THREE-STEP WRITING PROCESS

3. Planning Business Messages

4. Writing Business Messages

5. Completing Business Messages

 

PART III: BRIEF BUSINESS MESSAGES

6. Crafting Messages for Digital Channels

7. Writing Routine and Positive Messages

8. Writing Negative Messages

9. Writing Persuasive Messages

 

PART IV: LONGER BUSINESS MESSAGES

10. Understanding and Planning Reports and Proposals

11. Writing and Completing Reports and Proposals

12. Developing and Delivering Business Presentation

 

PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 

13. Building Careers and Writing Resumes

14. Applying and Interviewing for Employment

 

Appendix A: Format and Layout of Business Documents 

Appendix B: Documentation of Report Sources 

Appendix C: Correction Symbols 

Handbook of Grammar, Mechanics, and Usage 

Answer Key 

Erscheint lt. Verlag 5.2.2020
Verlagsort Harlow
Sprache englisch
Maße 210 x 280 mm
Gewicht 1075 g
Themenwelt Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-292-33020-1 / 1292330201
ISBN-13 978-1-292-33020-4 / 9781292330204
Zustand Neuware
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