Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace plus Pearson MyLab Business Communication with Pearson eText, Global Edition
Pearson Education Limited
978-1-292-33020-4 (ISBN)
This package includes MyLab Business Communication.
Help your students launch their careers with modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.
Reach every student by pairing this text with MyLab Business Communication
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
MyLab Business Communication should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
PART I: BUSINESS COMMUNICATION FOUNDATIONS
1. Professional Communication in Today’s Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
PART II: THE THREE-STEP WRITING PROCESS
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
PART III: BRIEF BUSINESS MESSAGES
6. Crafting Messages for Digital Channels
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
PART IV: LONGER BUSINESS MESSAGES
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing and Delivering Business Presentation
PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Handbook of Grammar, Mechanics, and Usage
Answer Key
Erscheint lt. Verlag | 5.2.2020 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 210 x 280 mm |
Gewicht | 1075 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
ISBN-10 | 1-292-33020-1 / 1292330201 |
ISBN-13 | 978-1-292-33020-4 / 9781292330204 |
Zustand | Neuware |
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