Perfect M-Commerce

Steve Morris, Paul Dickinson (Autoren)

Software / Digital Media

2001
Random House Ebooks (Hersteller)
978-1-84345-159-4 (ISBN)

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E-commerce is the phrase that has come into regular use to describe financial transactions conducted over the Internet infrastructure. M-commerce (mobile or multi-platform commerce) may soon become the primary way we interact with the networks: the European mobile market has been predicted to grow from GBP232 million to GBP23 billion by 2003.Contents:What will be the impact of m-commerce on industry?The Internet and m-commerceKey issues surrounding m-commerce (including inter-active TV)Using m-commerce for businessThe future: beyond WAP, GPRS and 3G

Steve Morris is the senior partner at the Burton Morris Consultancy and has worked with many major corporations including Visa International, Motorola, Lloyds TSB and Sainsbury'sPaul Dickinson is Research Director of Rufus Leonard, a new media specialist with clients including BT, Diageo, Mercedes, Shell and Royal Mail. He is also director of the Digital Media Research Laboratory established by Cable and Wireless and Lloyds TSB.

Erscheint lt. Verlag	4.10.2001
Verlagsort	London
Sprache	englisch
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Technik ► Elektrotechnik / Energietechnik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-84345-159-X / 184345159X
ISBN-13	978-1-84345-159-4 / 9781843451594
Zustand	Neuware