Media of Mass Communication, The
Pearson (Verlag)
978-0-13-393121-1 (ISBN)
Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
The Media of Mass Communication, Twelfth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication. This is optional.
John Vivian’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Vivian worked for United Press International. Later he joined the Associated Press in four Western cities. His work has won numerous professional awards, including Minaret Awards as an Army Reservist. Vivian is a former national president of Text and Academic Authors. His The Media of Mass Communication has been the leading textbook in its field since the first edition. Judges for the TAA Texty Award gave the title the first perfect score in history. Vivian is at home in the scholarly and pedagogical journals of his field. With Alfred Lorenz, he co-authored News Reporting and Writing. Besides journalism, public relations and advertising, Vivian’s academic focus is media law and history. He invites feedback from students and adopters at jvivian@winona.edu.
Brief Contents
Mass Media Literacy
Media Technology
Media Economics
Cybermedia
Legacy Media
News
Entertainment
Public Relations
Advertising
Mass Audiences
Mass Media Effects
Governance and Mass Media
Global Mass Media
Mass Media Law
Mass Media Ethics
| Erscheint lt. Verlag | 9.12.2016 |
|---|---|
| Sprache | englisch |
| Maße | 210 x 276 mm |
| Gewicht | 580 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| ISBN-10 | 0-13-393121-8 / 0133931218 |
| ISBN-13 | 978-0-13-393121-1 / 9780133931211 |
| Zustand | Neuware |
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